What is greenwashing? How terms like “net zero” and “carbon neutral” are used to justify continued fossil fuel use
When we use terms like net zero and carbon neutral, it’s important to understand how they and other climate buzzwords are repurposed and reinterpreted by a wide range of actors – from governments to corporations – who want to appear as though they’re doing more to respond to climate change than they really are. This practice is sometimes referred to as greenwashing, i.e. when a company claims to care about climate change or environmental practices without meaningfully supporting those claims.